Case study 
Reframing a content-heavy growth site into a lead-ready platform
A long-form case study format that connects challenge, approach, and outcome without collapsing into presentation-only storytelling.
Challenge
The client had strong content volume and domain authority, but the front-end layer had become visually fragmented and harder to evolve.
Approach
We rebuilt the visual system around reusable sections, route templates, and a migration-friendly content model.
Result
The new structure made reviews faster, clarified the lead journey, and reduced page-type ambiguity across the site.
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